This is the opening statement from Facebook’s new “Why Creativity Matters More in the Age of Mobile” report, which looks at the mobile shift and how marketers can evolve their mindset and approach to the new medium.
Facebook’s ‘Marketing Science’ and ‘Creative Shop’ teams partnered up for the report, analyzing over 2,000 ads on Facebook and Instagram, and more than two years worth of both internal and commissioned research, in order to better understand how behavioral shifts are impacting marketing and creative strategies.
And the insights provided are certainly interesting – as noted by Facebook:
“This [report] is not about the new “rules” for mobile marketing. There is no guaranteed formula for creative success on mobile, just as there is no guaranteed formula for a blockbuster movie or best-selling book or hit TV show. But if you’re looking to know more about this new context for creativity, you’ve come to the right place.”
The full report is a good read and worth the time if you have it, but they’ve also summarized the wider, key trends into the below infographic.
Also, an interesting Facebook Live stat – 4x growth in people going live between May and November 2016.